HUMAN TRUTHS VS BRAND TRUTHS w/ John Norman

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MADWOMEN

Mia Pokriefka and Elissa O'Dell

14 episodes

5 days ago

Welcome to MADWOMEN. The conversation series featuring those mad enough to shape culture, not chase it. We went viral before virality had a name, but building two companies taught us that “build it and they will come” doesn’t cut it in the algorithmic age. Attention isn’t given. It’s earned. Not with noise, but with guts. MADWOMEN is for those who do it differently. Hosted by Mia Pokriefka and Elissa O’Dell, each episode explores the method behind the madness with the boldest minds shaping what we see, share, and buy. @madwomen_studios

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HUMAN TRUTHS VS BRAND TRUTHS w/ John Norman

MADWOMEN

59 minutes 35 seconds

3 months ago

HUMAN TRUTHS VS BRAND TRUTHS w/ John Norman

Meet John Norman, the creative behind some of the most iconic brand campaigns of the last two decades, from Nike and Adidas to Coca-Cola and Pepsi.

John has held the highest creatives titles at Wieden + Kennedy, The Martin Agency, and more and is now the Global Design Partner at Dentsu Creative. But it’s not just his resume that sets him apart — it’s his belief that the best work starts with human truth.

In this episode, we talk about the difference between storytelling that sells and storytelling that sticks.

We get into:

Launching Nike’s first global campaign celebrating women in sport
The strategy behind rebuilding trust in Walmart after 8 consecutive quarters of decline
The origin story of Coke’s iconic Open Happiness campaign
What most creatives get wrong about strategy and how to course-correct

This is Human vs. Brand Truths.

Welcome to the Madness.

Connect w/ John

https://www.linkedin.com/in/johncnorman/

https://www.jno.site/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/