DESIGNING FOR DELIGHT: THE BALA WAY w/ the Co-Founder of Bala

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MADWOMEN

Mia Pokriefka and Elissa O'Dell

14 episodes

4 days ago

Welcome to MADWOMEN. The conversation series featuring those mad enough to shape culture, not chase it. We went viral before virality had a name, but building two companies taught us that “build it and they will come” doesn’t cut it in the algorithmic age. Attention isn’t given. It’s earned. Not with noise, but with guts. MADWOMEN is for those who do it differently. Hosted by Mia Pokriefka and Elissa O’Dell, each episode explores the method behind the madness with the boldest minds shaping what we see, share, and buy. @madwomen_studios

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DESIGNING FOR DELIGHT: THE BALA WAY w/ the Co-Founder of Bala

MADWOMEN

51 minutes 10 seconds

3 weeks ago

DESIGNING FOR DELIGHT: THE BALA WAY w/ the Co-Founder of Bala

Meet Natalie Holloway, Bala’s Co-Founder, the brand that turned dumbbells into design objects and redefined what it means to move.

After a career in advertising, Natalie and her husband, Max, launched Bala with one goal: to make fitness delightful. From the cult-favorite Bala Bangles to collaborations with Ralph Lauren, Spanx, and Pucci. Bala has become a global symbol of play, color, and creativity in wellness.

In this episode of MADWOMEN, Natalie shares how Bala reimagined fitness—proving that design-led products do more than just sell.

Why you need to listen (even if you don’t have a physical product), because we get into:

how design itself can be the product strategy
why rest and movement are essential to building something that lasts
the power of building your roadmap with your community, not just for them
knowing when to protect the vision—and when to walk away
saying no to influencers and yes to collaborations

This is: Designing for Delight: The Bala Way

Welcome to the Madness.

Connect w/ Natalie Holloway + Bala

https://www.instagram.com/natalieholloway/

https://www.instagram.com/bala/

https://www.linkedin.com/in/natalie-holloway-bab86521/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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