In an era where attention spans are dwindling, and the digital landscape is saturated with content, the challenge for SME manufacturers to stand out and effectively engage with their audiences is more daunting than ever. The need for content that captures attention and supports various facets of the business—from sales processes to recruitment and customer service—is critical. In this first episode of season two of Made To Grow, we look at how strategic video content can address these challenges head-on, transforming the way manufacturers connect with their audiences.

Introducing Our Guest - Peter Craven: Joining us is Peter Craven, founder of Blue Sky Video Marketing, who brings a treasure trove of insights from his extensive experience in the video marketing realm, particularly within the manufacturing sector. Peter’s background as an experienced Global Head of Marketing in Manufacturing firms has given him a unique level of insight into the sector and an unrivalled understanding of how video can elevate many parts of a manufacturing business. Peter's understanding of the unique challenges faced by manufacturers, combined with his expertise in crafting compelling video content, makes him the perfect guide for navigating the complexities of today's digital marketing landscape. This episode is a must-listen for manufacturing leaders and marketers looking to leverage video content to elevate their brand, streamline their processes, and forge deeper connections with their audience. Watch this episode here or head over to your podcast app of choice to listen and subscribe today! About Flowlens Flowlens is modular CRM & MRP software for small equipment manufacturers. If you're in the manufacturing and engineering sector and are looking at business systems that can help you grow, save you time and put all the information you need at your fingertips then book a demo or sign up for a free trial.