Made in the Midlands is a podcast which investigates the cultural foundations of the UK’s most populous region. More than ten million people call middle England their home yet it’s a part of Britain which often seems little understood by our fellow Brits. Northerners are sure we’re southerners. Southerners are equally sure we’re northerners.
Made in the Midlands is a chance to set the record straight and to increase awareness of the talent the region has produced. In each episode Adrian asks his guests what part the region played in their success. Who are the important people, where are the important places that helped them on their way? And how can the Midlands get greater recognition for its achievements?
Made in the Midlands is proudly produced by Midlanders who are part of the award-winning team at Loftus Media.
With thanks to our sponsors Coventry UK City of Culture and Newark Book Festival.
Hosted on Acast. See acast.com/privacy for more information.
Made in the Midlands is a podcast which investigates the cultural foundations of the UK’s most populous region. More than ten million people call middle England their home yet it’s a part of Britain which often seems little understood by our fellow Brits. Northerners are sure we’re southerners. Southerners are equally sure we’re northerners.
Made in the Midlands is a chance to set the record straight and to increase awareness of the talent the region has produced. In each episode Adrian asks his guests what part the region played in their success. Who are the important people, where are the important places that helped them on their way? And how can the Midlands get greater recognition for its achievements?
Made in the Midlands is proudly produced by Midlanders who are part of the award-winning team at Loftus Media.
With thanks to our sponsors Coventry UK City of Culture and Newark Book Festival.
Hosted on Acast. See acast.com/privacy for more information.

Actor Nitin Ganatra (EastEnders, Bride & Prejudice, Charlie & the Chocolate Facotry) was a shy, overweight immigrant boy with a stammer and was subjected to horrific bullying and racial abuse while growing up in Coventry. Two teachers persuaded him to audition for a school play, helping him overcome his low confidence and gain a place at Bristol University to study drama.
“I opened my mouth, everything started to flow, no stammer, no insecurity, nothing. I just began to speak in character and I sang a solo and I got a standing ovation.”
Midlands Manifesto: “To create an environment (in the Midlands) to live in, which is a little bit more colourful and a bit more arty."
Content warning: This episode contains graphic descriptions and language relating to racial abuse.
Commissioned by Coventry City of Culture 2021 and proudly produced by Loftus Media.
Music by Maia Miller-Lewis.
Image of Nitin Ganatra © Craig Topham.
Who are your Midlands Heroes and what are your Midlands Masterpieces? Tell us at: madeinthemidlands@loftusmedia.co.uk
Dive into the sound of the Midlands via our 'Made in the Midlands' playlist on Spotify: https://open.spotify.com/playlist/7lTguCtjyUEMxzGoQYheLu
Hosted on Acast. See acast.com/privacy for more information.