Made in Cyprus," the first English podcast that takes you behind the scenes of building a business and brand on this small but mighty island.
Join us as we explore the big business stories from a tiny island, diving deep into the journeys of the people putting Cyprus on the global map.
From the challenges to the triumphs, "Made in Cyprus" shines a light on the individuals putting Cyprus on the global map, embodying the spirit of "mitsi alla rotsi" — small but mighty!
Brought to you by Factory 39, hosted by Martin Zarian.
Made in Cyprus," the first English podcast that takes you behind the scenes of building a business and brand on this small but mighty island.
Join us as we explore the big business stories from a tiny island, diving deep into the journeys of the people putting Cyprus on the global map.
From the challenges to the triumphs, "Made in Cyprus" shines a light on the individuals putting Cyprus on the global map, embodying the spirit of "mitsi alla rotsi" — small but mighty!
Brought to you by Factory 39, hosted by Martin Zarian.
In this episode of Made in Cyprus – Big Business Stories from a Tiny Island, our host sits down with Artem Burtsev, CMO of bb:, to explore the evolving world of real estate branding in Cyprus. Artem shares his journey through rebranding challenges—from separating development from traditional agency models to launching creative tenders that reshaped market perceptions.
Discover how emotional storytelling, strategic pricing, and a focus on customer experience can transform a commodity into an aspirational brand. With insights drawn from both local and international markets, Artem explains why differentiating through authentic, human-centric branding is key to building a better future in an increasingly competitive landscape.
Brought to you by Factory 39.