Independent businesses don’t need borrowed funnels or one-size-fits-all frameworks.
In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why plug-and-play systems keep owners stuck as consumers of marketing and how to invest in marketing that actually works.
You’ll learn:
– Why small business marketing has to be designed inside your business
– The paradigm shift from buying marketing to investing in it
– Three ways to invest in your own marketing: Strategy, Systems, and Skills