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Made For Canada
Cheyanne O'Driscoll
19 episodes
15 hours ago
Practical Marketing for Canadian Independent Business Owners A podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow. Grounded, practical, and proudly Canadian, it tells the truth about what it really takes to build small, build strong, and build for here.
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Marketing
Business
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All content for Made For Canada is the property of Cheyanne O'Driscoll and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Practical Marketing for Canadian Independent Business Owners A podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow. Grounded, practical, and proudly Canadian, it tells the truth about what it really takes to build small, build strong, and build for here.
Show more...
Marketing
Business
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Sales Fix Episode 2: Show the Value to Make the Sale
Made For Canada
19 minutes 40 seconds
5 months ago
Sales Fix Episode 2: Show the Value to Make the Sale

Are you stuck in the “if I build it, they will come” trap? In this episode of the Sales Fix series, we’re digging into why believing in your offer isn’t enough—you have to make its value crystal clear.


You’ll learn how to use the Benefits Ladder to translate product features into audience-relevant benefits, whether you’re running an everyday business, offering an experience, or providing expertise-based services.

Stop flooding your community with empty posts and start creating campaigns that actually connect and convert.


⁠Sign Up for the Sales Fix: How to Increase Your Marketing ROI as a Canadian Independent Business Owner Free 3 Day Training⁠


⁠Apply for the Campaign Bootcamp⁠

Made For Canada
Practical Marketing for Canadian Independent Business Owners A podcast for and about the people shaping Canada’s independent business economy—from small business owners to the support systems that help them grow. Grounded, practical, and proudly Canadian, it tells the truth about what it really takes to build small, build strong, and build for here.