In this episode, Cheyanne O’Driscoll, Canadian small business strategist and marketing consultant, explains why October is the last clear window for buyers to make bigger, high-involvement decisions . 

And why that matters for your marketing.

Working with anyone new, signing up for a package, or making a larger purchase all require focus and trust. 

October is the month when customers still have steady attention and budgets, before the holidays shift spending toward gifts and impulse buys.

You’ll learn:

– The difference between low-involvement and high-involvement purchases (and why it matters)

– Why October is the natural month to win new customers and secure larger commitments

– Three simple ways to make your offers decision-ready this October

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