In this episode of Made for Canada, Cheyanne O’Driscoll, Canadian small-business strategist and marketing consultant, explains why market fit is the foundation under every successful business — and why it matters more than ever in today’s value-conscious economy.

With discretionary spending down and buyers becoming more selective, many small business owners are feeling the slowdown.

Cheyanne breaks down what’s really happening, why “accidental” market fit is rare in this economy, and how to create it intentionally using her 3E Framework for independent businesses.

You’ll learn:

• 🔍 What “market fit” actually means — and how to recognize when your business has it.

• 💡 How to adapt your offers to today’s value-conscious economy so customers keep buying.

• 🧩 How to use the 3E Framework to simplify market fit for your independent business.

Cheyanne shares real-world examples — including a new local thrift store that nailed its market fit with a clear price promise — and explains how Everyday, Experience, and Expertise businesses each create fit in their own way.

Key insight:
Market fit isn’t luck — it’s clarity. When you understand the job your customers hire you to do, your marketing becomes easier, your offers feel obvious, and your business becomes more resilient in any economy.

Mentioned:

• CB Insights data: 40% of businesses fail for lack of market fit.

• The Jobs-to-Be-Done concept simplified for Canadian independents.

🎓 Next step:
Watch the free Understanding Marketing training — your foundation for building systems and strategies that create real market fit.

Made for Canada: Marketing stories, systems, and skills for Canadian independent business owners.