Marketing a small business in Canada often feels overwhelming .

Especially when traditional marketing advice seems built for big corporations with big budgets.

In this episode, Cheyanne O’Driscoll, Canadian small business strategist, explains why classic marketing doesn’t fit today’s reality and how independent businesses can win by leaning into their natural advantages: local presence, personal relationships, and trust.

You’ll learn:

– Why traditional marketing feels out of reach for small businesses

– What has changed in how customers actually make decisions

– How Canadian independents can use relevance and connection as their advantage

➡️ Join my free Understanding Marketing training to learn simple, stage-based strategies that fit your business.

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