If you’re a Canadian small business owner trying to keep your business viable in a sluggish economy, you’re not alone.

In this episode, Cheyanne O'Driscoll, small business strategist and marketing consultant, explains what it really takes to build and maintain a viable business when the economy is flat, trust is low, and buyers are moving slower than ever.

And what to do about it.

You'll learn:

– The five non-negotiable components of a viable business model

– How economic contraction is changing buyer psychology and decision-making

– What to focus on now to stabilize your revenue, simplify your operations, and protect your margin

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