If you’re a Canadian small business owner trying to figure out why some months your marketing feels like it lands and other months it falls flat, you’re not alone.

In this episode, Cheyanne O’Driscoll, small business strategist and marketing consultant, explains the concept of Attention Windows — why your buyers only make decisions in certain cycles, and how September acts as a “mini-January” in consumer psychology.

You’ll learn:
– The most common mistake small businesses make when they market “out of season”
– What the research says about consumer decision-making windows and the Fresh Start Effect
– Why September is one of the most powerful re-engagement moments of the year
– How to align your content with open windows so you stop posting into the void and start catching buyers when they’re ready

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