Wrap up the 2026 Marketing Flywheel series and learn how depth helps independent businesses retain demand, build loyalty, and create long-term stability.
In this episode of Made for Canada, Cheyanne O’Driscoll — Canadian small business marketing consultant — closes the Build Your 2026 Marketing Flywheel series with the final piece: Depth.
After exploring Differentiation (attract demand) and Diversification (capture demand), this conversation focuses on what comes next .
How to retain the demand you’ve already earned.
Cheyanne explains why client and customer acquisition is the most expensive kind of marketing, and how retention systems are what keep your business stable when conditions change.
You’ll learn:
– Why retention is the most cost-effective growth strategy
– The difference between transactional marketing and relational marketing
– How to build depth into your customer relationships and offers
– What systems help sustain trust, repeat sales, and referrals
It’s a straightforward look at how independent businesses can move beyond one-time transactions and start building depth, the kind of marketing that compounds.
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Complete the Marketing Flywheel Builder to identify your key opportunities and start designing a system that creates sustainable momentum for 2026.