Continue the 2026 Marketing Flywheel series and learn how diversification helps independent businesses capture demand and convert attention into revenue.

In this episode of Made for Canada, Cheyanne O’Driscoll —  Canadian small business marketing consultant — moves into the second part of the 2026 Marketing Flywheel: Diversification.

Last episode focused on Differentiation . How to attract demand by showing up clearly and consistently in a value-conscious market.

This episode builds on that foundation to explore what happens next: how to capture that demand once it’s been attracted.

You’ll learn:

– The difference between attracting attention and capturing demand

– How to design offers that meet buyers at different readiness levels

– Why channel variety supports consistency and cash flow

– What diversification looks like for small and independent businesses in 2026

It’s a practical look at how to turn your marketing from reactive to reliable, by structuring your system to convert interest into income.

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Complete the Marketing Flywheel Builder to identify your key opportunities and start designing a system that creates sustainable momentum for 2026.

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