Kick off the 2026 Marketing Flywheel series and learn how differentiation attracts real demand in a flat, value-conscious market.
In this episode of Made for Canada, Cheyanne O’Driscoll — Canadian small business marketing consultant— kicks off a new three-part series on how to build your 2026 Marketing Flywheel.
Cheyanne breaks down what’s happening in today’s market.
Why conditions feel different.
What’s driving slower buyer decisions.
And how independent businesses can adapt by focusing on differentiation.
This first part of the series looks at how to attract demand by getting clear about what you stand for, and how your business fits into a changing economy.
It’s a practical, data-aware look at what it takes to stay visible and relevant in 2026.
You’ll learn:
– Why differentiation is the foundation of marketing momentum in 2026
– The difference between standing out and staying relevant– How market saturation is changing what “competitive advantage” really means
– What small businesses can do now to attract steady, qualified demand
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Complete the Marketing Flywheel Builder to identify your key opportunities and start designing a system that creates sustainable momentum for 2026.