Ernie Santeralli of ActiveCampaign gets things off the ground by establishing the reason at the outset.

Ernie Santeralli is the Multimedia Content Manager at ActiveCampaign, a SaaS platform that helps businesses go beyond marketing automation to optimize their customers' experiences.

Prior to becoming the Multimedia Content Manager for ActiveCampaign, Ernie established his experience as an Inside Sales Representative, in which he understood the core language and voice of his customers which in turn enabled him to develop a strong relationship with his customers and genuinely track and communicate to their needs.

With this experience gained as an Inside Sales Rep and coupled with this incredible powerful SaaS platform, ActiveCampaign, Ernie now has a unique and powerful medium to connect and tap into the pain points of their customers by providing them with high-quality value-adding content.

Ernie joins us on episode 19 of the MOV Podcast to uncover the secrets around content marketing and how videos can help us improve the overall content marketing game. We've also discussed videos as a tool for customer retention and expansion throughout the Customer life cycle.

So without further ado, tune in to learn more such interesting video content, marketing insights only on the Mad Over Videos Podcast episode 19 featuring Ernie Santeralli of ActiveCampaign.

#MOV #MadOverVideos #VideoMarketing #Marketing #Content

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