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MACT course COMM 503 introduction to social media. Podcasts to complement in-class lecture material.
This podcast briefly describes the two organizing frameworks for the course: transaction cost theory and Shirky's promise, tool, and bargain. Running time about 7 minutes.
MACT | COMM 503
MACT course COMM 503 introduction to social media. Podcasts to complement in-class lecture material.
