Would you trust your company’s future to a team that’s obsessed with precision, storytelling, and preparing for every possible scenario?

In the high-stakes world of SaaS M&A, the difference between a good deal and a great one can change the course of a founder’s life—and their legacy.

In this episode, Diamond Innabi, Principal at Software Equity Group, reveals the behind-the-scenes secrets that drive SEG’s 94% “first pass” success rate in vertical SaaS deals—plus the underrated factors that buyers and sellers often overlook (at their peril).

You’ll discover…

• The one storytelling move that instantly sets a SaaS business apart from every other deal on the table
• What most founders don’t know about “tension”—and why it may be the key to unlocking next-level M&A outcomes
• How SEG’s “overstaffed” model creates winning deals (and what happens when other firms focus on volume instead)
• The surprising region of the US most SaaS founders call home—and why it matters for buyers and investors
• A new insurance hack that finally levels the playing field for smaller deals in the lower middle market