
Ever wonder how to pick the right business school for you? Jeff Simnick (MBA/MPH, Berkeley Haas ’20) reveals why Haas was his perfect fit – and shares the “killer essay hook” that had the admissions office laughing out loud. If you’re torn between multiple programs or want to stand out with a memorable application, Jeff’s story proves the power of following what you want, not just what you think you “should” do. Enjoy!