Lighting is the fastest-growing frontier in home tech—and Brian Anderson, Rocky Settacassi, and Alex Lelch share exactly how they’re making it pay off.

From building immersive showrooms to mastering LED challenges and collaborating with designers, this episode is packed with insights for integrators, dealers, and designers ready to turn lighting into a thriving part of their business.

Whether you're just curious about lighting or ready to build a profitable new division, this conversation offers a step-by-step look at the process, challenges, and opportunities.