Transcript:
Neeti Keswani: If you have been wondering how to have a brand as a music producer, if you wonder how to grow a brand and promote yourself as a music producer, you want to set defined goals, get amazingly paid as a music producer. We have some amazing guests for you today: Raman Siayn.
He is going to help you understand how a music producer—he's a creative director and a sound innovator blending electronic beats with soulful global influences—and we'll get into those amazing case studies in a bit. But let me tell you a little bit more about him. He's done reggae-infused tracks like Dhun, his full-length album like Take Me to Paradise, and now he's based in the UK, leading projects at Rocket Studio, reimagining how music can inspire, elevate, and transport us. Welcome, Raman Siayn.
Raman Siayn: Welcome to our show. Thank you so much, Neeti Keswani, for the wonderful introduction.
Neeti Keswani: No, you deserve it, definitely. So, I would like to explore with you your creative journey, the story behind your unique sounds, how people should go about music producing, and what's that passion, that culture, that innovation that you weave into every track.
Raman Siayn: You see, what it is with me is that my journey has been very interesting. I'd say it's been very adventurous, an exploration of what I've done to find my music. Being born and bred in the UK, I've had a balance of both cultures: the British culture and the Punjabi culture.
I grew up listening to Punjabi music from a young age, buying cassette CDs of various artists. I think what it is with my music is that I've been influenced by British music and Punjabi music. So, influencing both, where you've got the western sounds and you got the eastern sounds... this is what I did with my album Take Me to Paradise. Usually with electronic music, you hear all the bass, the trance music you listen to in nightclubs with the DJs. But I wanted to bring that influence of having the sitar in there, or the sarangi, or the tabla, just to infuse it with the eastern sounds as well.
I did get a very lovely response when I released the tracks because it was an experimental album. That's all it was. I wasn't there to think that I need to make a super-duper hit worldwide. The whole thing was experimentation. And that's all I do with my music. I hear something I like, I just put it out there. The thing with music is that you can't please anyone. There's so much music out there. You just have to make your own fan base. People who are going to listen to your music will listen. People who are not are not going to listen.
I create something, put it out. If I get good feedback, that means I'm on the right path. If I get bad feedback, that means I need to work on myself. So, I just work with my music.
Neeti Keswani: But tell me something, don't music producers follow the trends, the viral trends, to get a little bit of a hike in that kind of music?
Raman Siayn: I think it is there. It's good you touched that. There was a time when garage music was pretty big in the UK. You had people like Dr. Zeus, who introduced garage music in the Punjabi music scene. Then you've got people like Apache Indian who brought reggae in. Then you had the band Sahotas, who brought the dholak into reggae music. So, it was a combative combination.
I think every artist has their core signature sound which has influenced many people. Right now in Punjabi music, the Afrobeat has come in since Diljit Dosanjh has been working with Western artists. The Afrobeat is now a trend. So, I think everything happens: one person starts something and the rest of the artists think, "Let's try this, maybe we can become big."
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