Today in the LTI Studio, Adam Deflorian is joined by Michael Crawford, the new CEO of Baillie Lodges and Tierra Hotels, for a conversation about combining authentic adventures with team members fueled by passion and expertise for getaways to some of the most remote destinations in the world.
Key topics include:
Goals for the brand moving forward, including work on a refreshed singular brand name for the portfolio by the end of the year.
What a journey through the Australian countryside looks like within the diverse range of Baillie properties.
Strategies on developing property teams to surprise and delight guests, creating generational brand loyalty.
Stories from Mike’s background as the former President of Four Seasons Hotels & Resorts and a Senior Executive for The Walt Disney Company.
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Produced by Brenna Darling and Chase Gohl, 2025