Joining Adam Deflorian at Virtuoso Travel Week is Barbara Muckermann, CEO of Kempinski Hotels. Considered the oldest hospitality company in the world, Kempinski heralds a new golden era into the luxury travel industry with the brand’s first female CEO at the helm.
Key topics include:
The historical significance of the company, which began in 1897.
Kempinski’s approach to optimizing digital experiences for the consumer and the AI bot.
How creating desire is really the essence (and challenge!) of luxury travel.
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Produced by Brenna Darling and Chase Gohl, 2025