In this episode host Jed Wexler talks to Brian Underwood, Beauty & Wellness Director of Women's Health — one of the largest health and wellness brands in media —kicking off our new, "On Beauty" series!
Brian is an award-winning journalist — he previously served as beauty and wellness director at Oprah Daily and has interviewed everyone from Meg The Stallion, Jennifer Garner, Kristen Bell, and many others, and is a driving force behind the Women’s Health Skincare Awards.
He has also graced our LMCC conference stage with top execs from Ulta Beauty, Thirteen Lune, JCPenney, Frederic Fekkai, August, and others.
We discuss:- How brands can capture and keep an editor’s attention
- The keys to effective storytelling
- Favorite Products and how to use them: Bodycare, Haircare, Face: Moisturizer/Cleanser Fragrance, Sunscreen (!), Makeup, Women’s Wellness
- How he landed his first big job at Oprah Daily
- Brian’s “Fran Drescher Moment”
- The importance of creating personal rituals
- What ever happened to CBD Skincare?
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HERETo Sponsor this Podcast: sponsor@lmccshow.comInspirations: One of our inspirations in starting this podcast series is Irish poet and philosopher John O’Donahue who has written extensively on the inner landscape of beauty — he insisted on beauty as a human calling. He said: “Beauty isn’t all just about nice loveliness. Beauty is about a more rounded, substantial becoming... Beauty in that sense is about an emerging fullness, a greater sense of grace and elegance, a deeper sense of depth — a kind of homecoming for the enriched memory of your unfolding life.” — John O’Donahue
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