In this episode of Luxury Icons, host Rosie Shephard is joined by Rachel Waller, Global Vice President of Marketing at Burberry, to explore the evolving nature of luxury branding. From shaping Farfetch’s rise to IPO to leading Burberry’s digital evolution, Waller has been at the forefront of how luxury engages with the modern consumer.

She reflects on the interplay between heritage and innovation, the power of storytelling in a digital-first world, and Burberry’s bold approach to platforms like TikTok and experiential retail. Offering a rare behind-the-scenes perspective, this episode is an essential listen for those shaping the future of luxury marketing.