Matteo Atti of Vista Global

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Luxury Icons: The Marketing and PR Podcast with Rosie Shephard

Luxury Communications Council in partnership with Trapdoor Productions

11 episodes

2 days ago

Welcome to LUXURY ICONS by the Luxury Communications Council. Host Rosie Shephard brings you face-to-face with the visionaries defining today’s luxury landscape. Each episode spotlights an industry leader who’s reshaping luxury marketing and PR, sharing exclusive insights, strategies, and captivating stories from the forefront of the field. Join us for an insider’s look at the innovations and inspirations setting the future of luxury in motion.

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Marketing

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Matteo Atti of Vista Global

Luxury Icons: The Marketing and PR Podcast with Rosie Shephard

37 minutes 50 seconds

5 months ago

Matteo Atti of Vista Global

What does it take to market to billionaires, world leaders, and global icons?

In this episode of Luxury Icons, we sit down with Matteo Atti, Global Chief Marketing Officer of Vista Global, the world’s largest on-demand private aviation group.

From Gucci to private jets, Matteo has redefined luxury at every turn, crafting experiences so seamless they feel like second nature. We talk about the hidden world of private aviation and what it takes to fly the 0.0001 percent, VistaPet, and the art of marketing to billionaires; where honesty, speed, and relevance matter more than flash.

We also explore how AI is shaping the future of luxury and how VistaJet personalises at scale. And of course, we ask Matteo if he has ever taken a private jet just for himself. Spoiler, he is still waiting!

This fast-paced and eye-opening episode is your VIP pass into a world where time is the ultimate luxury.