In this episode of Luxury Icons by Luxury Communications Council, Rosie Shephard chats with James Wall, Global Marketing Director of Quintessentially—the ultimate concierge for life’s most extraordinary moments. From iceberg dinners to front-row fashion shows, James reveals the art of creating unforgettable experiences.

The conversation offers a fascinating look at the intersection of opulence, service, and innovation, tracing Quintessentially's evolution over the last 25 years. James discusses the company's efforts to attract younger clients, including the launch of their new app, exclusive partnerships and how they’re using AI to elevate their signature personalised service. He also offers insights into the evolving role of the CMO, highlighting the shift towards a more commercially driven approach while balancing the ever-growing need for unique storytelling.