Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.   Jasim Eisa's Voadera - https://www.voadera.com/strategy-call 🚀 What you’ll discover in this episode: - Why driving traffic alone won’t save your Amazon brand. - The new “4-by-4 Playbook” that defines success in 2025: 4 pillars + 4 growth levers. - How one vitamin brand swapped a main image and increased click-through by 30-40%. - The hidden fees & unit economics that kill margins (even at scale). - Why lifetime value (LTV) matters more than the initial sale and real tactics to boost it. - How to audit your bottleneck from traffic → CTR → conversion → LTV. - What truly separates winners from sellers scraping by this year.   Chapters: 00:00 – Why Most Amazon Brands Fail 00:28 – Meet the $100M CEO 00:56 – Sponsors Making It Happen 02:18 – The Scaling Mistakes Killing Growth 03:44 – Fixing a Vitamin Brand’s Bottleneck 05:56 – Unlocking Hidden Lifetime Value 11:31 – The Amazon Fees No One Sees 14:01 – How Competitors Game the System 15:39 – Untapped Goldmines on Amazon 21:57 – Inside the $100M Playbook 24:47 – Win a Free Brand Audit 26:53 – The Truth About Profit Margins 27:35 – The Four Pillars That Scale 27:51 – Protecting Your Brand Equity 29:19 – Staying In Stock Always 30:10 – Strategies That Work Now 30:57 – The Four Levers of Growth 32:39 – Why Sellers Keep Hitting Walls 35:39 – Launching Products the Right Way 38:54 – Lessons from a $100M Brand 39:19 – How a Baby Brand Took Off 42:53 – Smart Keyword Wins for 2025 46:36 – Final Takeaways for Sellers   Sponsors: AZRank - https://azrank.com/#freequote AZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/