Lunch With Norm - The eCommerce & Amazon FBA Podcast
Norman Farrar
100 episodes
1 week ago
An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
All content for Lunch With Norm - The eCommerce & Amazon FBA Podcast is the property of Norman Farrar and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
How to Outrank 99% of Your Competition (SEO Content Plan 2025)
Lunch With Norm - The eCommerce & Amazon FBA Podcast
57 minutes 33 seconds
5 months ago
How to Outrank 99% of Your Competition (SEO Content Plan 2025)
Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.
🔍 What You’ll Learn
- Why keyword volume is dead (and what to track instead)
- How Google is evolving with AI & SGE
- Tools & frameworks for modern content optimization
- The 5 tools every marketer should be using
- Real-world tips for schema, site audits, and topical authority
- Why AI-written content still needs human-driven strategy
_________________________________
This episode is sponsored by Levanta:
Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________
Timestamps
00:00 – Intro: Meet SEO Expert Steve Wiideman
02:30 – What SEO Looks Like in 2025
05:42 – Why Search Volume Doesn’t Matter Anymore
07:55 – How to Build Topic Clusters That Rank
10:20 – 5 Tools Steve Uses for SEO Workflows
13:05 – AnswerThePublic for LLM Optimization
15:15 – Google’s AI Search Experience (SGE)
18:00 – How to Future-Proof Your Content Strategy
21:22 – The Role of Schema in Ranking
24:15 – Automating SEO with SearchAtlas & WordLift
27:10 – Content Refresh Framework: Improve What Exists
29:40 – What Most Brands Get Wrong with SEO
33:00 – SEO for eCommerce vs Content Sites
36:20 – Should You Still Write Blog Posts in 2025?
39:05 – Building Internal Links the Right Way
42:30 – Final Thoughts & Where to Learn More from Steve
Lunch With Norm - The eCommerce & Amazon FBA Podcast
An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.