Lunch With Norm - The eCommerce & Amazon FBA Podcast
Norman Farrar
100 episodes
3 days ago
An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
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An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.
AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo
Lunch With Norm - The eCommerce & Amazon FBA Podcast
43 minutes 31 seconds
2 weeks ago
AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo
What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people?
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In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at BlueStacks, breaks down how top brands are scaling their ad creative fast using AI agents, human-AI workflows, and custom personas. He shares real examples of video ads created with nothing but prompts—and how they’re outperforming traditional content.
We also explore:
- Why polished ads no longer convert like they used to
- How UGC and AI together boost conversions on Amazon
- Prompting tips and custom GPT hacks that actually work
- AI agents vs. automations in ad production
- What creators and marketers need to know now to stay competitive
Timestamps
00:00 AI UGC Ads Are Taking Over
02:37 Why Most AI Ads Still Suck
05:38 The AI “Uncanny Valley” Problem
08:54 Real Humans Still Needed in AI
11:11 Why AI Video Still Frustrates Creators
13:57 AI Agents: The Missing Link?
16:52 Controlling AI Messaging & Brand Voice
19:33 Kevin King on Smart Seller AI
22:13 AI vs Human Authenticity in Content
24:25 Shocking AI Ad: Crying Over Weight Loss?
27:15 Sellerboard: Know Your Real Profit
29:55 IKEA Model: AI Ads on a Budget
32:31 Automation vs AI: What’s the Difference?
36:24 How Companies Are Adopting AI Right Now
39:32 Real AI Content Examples You Must See
42:18 Giveaway Winner + Episode Recap
This episode is a must-watch for Amazon sellers, creative directors, and ecommerce marketers looking to future-proof their content strategy in 2025 and beyond.
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This episode is brought to you by Flat World Network: Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup. 💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
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Sponsors: Sellerboard - https://sellerboard.com/?p=02091
ConnectCash - https://connectcash.io/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/
HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/
Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm
📌 Subscribe for weekly insights from the top minds in ecommerce, Amazon, and AI innovation.
Lunch With Norm - The eCommerce & Amazon FBA Podcast
An hour long, live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the Ecomm, Amazon and online business world.
Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.