Enterprise Sales - Art vs. Science

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Lunch Money with Scott and Edan

Scott Schnaars

16 episodes

6 days ago

We like money! And we hope that you do too. Every week, Scott Schnaars and Edan Gottlib, seasoned SaaS executives, drop this short podcast discussing sales, sales leadership, SaaS, and other relevant management topics. We have a great time doing it and the goal is that, if you like money, you'll make more of it by listening to this podcast.

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All content for Lunch Money with Scott and Edan is the property of Scott Schnaars and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Management

Business

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Enterprise Sales - Art vs. Science - 🎨 vs. 🔬

Lunch Money with Scott and Edan

23 minutes 11 seconds

10 months ago

Enterprise Sales - Art vs. Science - 🎨 vs. 🔬

Is sales an art or a science? In this episode of Lunch Money with Scott & Edan, we dive deep into this age-old debate and explore how enterprise sales professionals can find the perfect balance between emotional intelligence, human connection, and data-driven strategies. Starting at 20:14, we challenge the stereotypes of the Don Draper-era sales rep and discuss how technology, AI, and predictive analytics have transformed the modern sales process.

Topics covered include:

The evolution of sales from intuition to data science
How COVID reshaped the relationship-based sales model
Balancing emotional intelligence with CRM tools and sales methodologies
Why strategic, empathetic, and data-driven approaches win in enterprise software sales
The role of AI in redefining the sales "numbers game"

If you're an enterprise sales leader, executive, or anyone looking to close high-value deals in today's competitive landscape, this conversation is packed with actionable insights. Learn how to leverage both the art and science of sales to stay ahead in the ever-evolving world of B2B SaaS and enterprise software sales.

Don't forget to like, subscribe, and hit the bell for more content tailored to sales pros who love making money. Let us know your thoughts: Is sales more art or science in 2024?