In this episode, Scott and Edan break down one of the most powerful (but often overlooked) sales tools: the Mutual Action Plan (MAP). Learn why top sellers swear by it, how it prevents deals from dying in legal quicksand, and how to turn vague next steps into clear, buyer-driven momentum. Packed with practical action items you can use today to create accountability without sounding like a nag. Don’t wing your deals — map them.

✅ What a MAP is (and what it’s NOT)
✅ How to build a real mutual plan, not a scary spreadsheet
✅ Why great sellers are great project managers
✅ Action items you can apply immediately

Stop Hopa-Hopa forecasting. Start closing smarter.