Pressure is a privilege—but no one tells you what it really costs.
In this raw, real episode of Lucky Last, I sit down with Todd Liubinskas, CEO of YOHKA, to unpack the things no one posts about:
– The internal pressure to get it right
– The quiet sacrifices behind building a brand with soul
– And the truth about showing up when no one’s clapping yet
If you’re a founder, creator, or big-dreamer in the thick of building, this episode is for you.
Expect heart. Hustle. And a whole lot of honesty.