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In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hendri Truter, Group CEO of Deli Co Meat Wholesalers, to uncover the real story behind South Africa’s meat industry—from supply shortages and pricing to exports, offal, salami sticks, and rural job creation.
From its humble beginnings on a kitchen table in Riebeek-Kasteel to one of SA’s top meat facilities, Delico’s story is one of resilience, innovation, and community empowerment.
Key Takeaways:
•Why South Africa ran out of lamb in December—and what it means for food security
•How a side hustle making salami sticks paid for a house and built a national product
•What "fifth quarter" products like skins and offal mean for meat prices and farmers
•Why rural business matters—and how Delico supports 700+ jobs in a small town
•The truth about foot-and-mouth disease and its impact on the meat supply chain
•Why Hendri believes meat is still a “happy sell” despite the vegan backlash
•How full traceability from farm to fork is changing the meat industry
Connect with Hendri on LinkedIn: https://www.linkedin.com/in/hendri-truter-03b42b232/
More on Delico: https://delico.co.za/
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