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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Brent Walsh, CEO of Berries ZA, about the rapid rise of the blueberry industry, shifting consumer demands, and South Africa’s growing role in global berry supply.

Brent shares insights on:

•How the South African blueberry industry has matured in just a decade.

•The importance of genetics, quality, and consistency in staying competitive.

•Market access negotiations with India, China, and Thailand.

•The role of neighbouring countries like Zimbabwe and Namibia in regional production.

•Why hosting the International Blueberry Organization (IBO) Summit in Cape Town is a milestone moment.

•Opportunities for raspberries and blackberries alongside blueberries.

•Lessons from Peru and Morocco’s massive berry industries – and what’s possible for Africa.

This is a must-listen for anyone interested in fresh produce, exports, trade access, and the future of berries in South Africa and beyond.

Key Takeaways:

•Blueberry production is expanding rapidly across Southern Africa, with microclimates driving variety choices.

•Export logistics are shifting between air freight and sea freight depending on global demand.

•New markets like India and China could double opportunities for South African producers.

•The berry sector is diversifying, but blueberries remain the cornerstone.

•Global collaboration and trade negotiations will shape the next decade of berry farming.

Connect with Brent on LinkedIn: https://www.linkedin.com/in/brent-walsh-642a7513/

More on Berries South Africa: https://www.berriesza.co.za/

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