#24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum.

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LTV Talks with Karan

Karan Tibdewal

32 episodes

5 days ago

Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.

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All content for LTV Talks with Karan is the property of Karan Tibdewal and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum.

LTV Talks with Karan

27 minutes 39 seconds

1 year ago

#24: [Conference Talk]: How we 2x'd impact of CRM on M1 Retention featuring Lifesum.

In this talk, I described an onboarding case study with a health & fitness app called Lifesum. We used behavioral psychology research to create an onboarding checklist program and delivered it entirely through CRM channels.

The talk goes through the key steps in delivering and measuring such projects through understanding CRM leverage, having the right team mindset as well as staying away from some key data traps.