#19: Recipe for CRM transformation projects, how to train and build a CRM team, driving business growth through lifecycle marketing, and more with Emmanuelle Arrault (VP of CRM at Deezer)

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LTV Talks with Karan

Karan Tibdewal

32 episodes

5 days ago

Welcome to LTV Talks with Karan, the podcast where I explore the world of m-CRM, Growth via engagement, and Subscriptions. Join me, Karan Tibdewal, a Growth & Retention consultant who has worked with world-leading apps like Blinkist, Soundcloud, Headspace, etc., as I interview experts to learn from their experiences. From discussing how to use AI & machine learning to optimize your push notification strategy to sharing insights on how to think like a subscription conversion consultant, we dive deep into their experiences, strategies and tactics that can help apps increase their customer LTV.

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All content for LTV Talks with Karan is the property of Karan Tibdewal and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#19: Recipe for CRM transformation projects, how to train and build a CRM team, driving business growth through lifecycle marketing, and more with Emmanuelle Arrault (VP of CRM at Deezer)

LTV Talks with Karan

1 hour 1 minute 32 seconds

2 years ago

#19: Recipe for CRM transformation projects, how to train and build a CRM team, driving business growth through lifecycle marketing, and more with Emmanuelle Arrault (VP of CRM at Deezer)

In this week's episode, I speak with Emmanuelle Arrault, VP of CRM at Deezer. She was previously Head of Customer Engagement with Betclic and Director of CRM Strategy at Sephora.

We talk about the role of data in CRM over the years, CRM team structures over the years and the playbook to build and train a CRM team for business growth.

You can reach out to Emma through her LinkedIn profile here.

I host 1-hour sessions to help CRM teams get trained on important lifecycle marketing aspects. You can check it out here.