Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
Understanding Marketing Through Time, Expertise, and Interest
LPO: Landing Page Optimization
40 minutes
5 years ago
Understanding Marketing Through Time, Expertise, and Interest
Having a true understanding of your target customer is the first step in building an effective marketing plan.
How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work?
Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy.
In this episode, Josh Thomas, Director of Marketing at Outbound Engine, shares how these three pillars inform their marketing strategy while also serving as the marketing solution for the customers.
Listen in as Josh breaks down the dichotomy of marketing Outbound Engine’s marketing software solution.
LPO: Landing Page Optimization
Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
