Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
Optimizing Your Testing Program with Ton Wesseling
LPO: Landing Page Optimization
33 minutes
9 years ago
Optimizing Your Testing Program with Ton Wesseling
Tim Ash speaks to the founder of Testing.Agency about the common mistakes that split testers make, the limitations of tactical testing and the need for periodic site redesigns, and Ton's past life as a techno-music DJ in Holland. Don't miss this final episode of the LPO podcast!
LPO: Landing Page Optimization
Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
