Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program.
Intro music by Kabbalistic Village (kabbalisticvillage.com/)
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Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program.
Intro music by Kabbalistic Village (kabbalisticvillage.com/)
From childhood Panini albums to digital stamp cards in convenience stores, the urge to collect runs deep. In this episode, we explore how the psychology of collecting—progress, completion, and priming—can be harnessed in modern loyalty programs. Breaking down real-world examples from yuu Rewards, including how we combined points and stamps to drive frequency, build habit, and boost engagement. It’s part nostalgia, part behavioural science, and packed with loyalty strategy lessons.
Read more at https://medium.com/@marksage/
Loyalty Unlocked
Welcome to Loyalty Unlocked, an AI-driven podcast exploring the creation of yuu Rewards, one of the most ambitious coalition loyalty programs ever launched in Hong Kong. Through expert insights and real-world lessons, we break down the risks, strategies, and innovations behind its success. Whether you’re in marketing, loyalty, or business, tune in to uncover what it takes to build a game-changing program.
Intro music by Kabbalistic Village (kabbalisticvillage.com/)
