In episode #35 of the Loyalty Talk Podcast, I talk to Rasmus Houlind, Author and Chief Experience Officer of Agillic, a Marketing Automation Software Company. This episode is also a premiere, as it is the first in which we speak in English. In the Loyalty Talk, Rasmus gives a definition of personalization and explains the concept of the Bowtie of Personalization, which is the framework of his book "Hello $Firstname". We also talk about how personalization and customer loyalty work together, what the biggest challenges are for companies and how they can master it, and what changes in personalization with Generative AI. Ramus also shares his favourite examples and gives advice on how companies can get started with personalization. Links to further information: Agillic: www.agillic.com Omnichannel Institute: www.omnichannelinstitute.com/?lang=en Book "Hello $Firstname" on Amazon: www.amazon.com/dp/8797442801 Hello $Firstname Podcast: https://hellofirstname.podbean.com Ramus Houlind on LinkedIn: www.linkedin.com/in/houlind Michael Bietenhader on LinkedIn: www.linkedin.com/in/michaelbietenhader All episodes of the Loyalty Talk: www.loyaltytalk.ch More about MilesAhead AG: www.milesahead.ch