Loyalty discussions is a podcast all about customer loyalty, retention and rewards. We interview top industry experts to give you a roadmap on how to create customer loyalty, so you can keep your customers coming back for more.
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Loyalty discussions is a podcast all about customer loyalty, retention and rewards. We interview top industry experts to give you a roadmap on how to create customer loyalty, so you can keep your customers coming back for more.
The growing importance of segmentation strategy - Part 2: the implementation
Loyalty Discussions with White Label Loyalty
32 minutes 5 seconds
4 years ago
The growing importance of segmentation strategy - Part 2: the implementation
Welcome back to Part 2 of our Loyalty Discussion on segmentation strategy. This episode focuses on the successful implementation of segmentation strategy and the role of technology within it, including emerging technologies like AI. We have invited James Mackenzie, a retail and shopper insights expert and the Director of Strategic Delivery at Welcome to Yorkshire, back to discuss this increasingly more competitive space with us. We hope you enjoy!
As always, you can watch as video series on YouTube
Alternatively, you can listen & follow on Spotify
Loyalty Discussions with White Label Loyalty
Loyalty discussions is a podcast all about customer loyalty, retention and rewards. We interview top industry experts to give you a roadmap on how to create customer loyalty, so you can keep your customers coming back for more.
