This episode is a cut from E:31 pre-show talk. Are you curious about licensing I.P. from a big name like Hasbro? Look no further Joon dives into of aspect of the family business that focuses on building an events business while licensing big names like My Little Pony, Transformers, Monopoly, and much more. Take a peek of what it is like building an events based I.P. business in Southeast Asia. 00:00 Hasbro Licensing Events Based Business 01:06 Learnings From Running I.P. Driven Events 01:36 How Do You Work With Hasbro? 02:57 Do I.P. Branded Hotels Sell or Add Value? 05:58 Working With Hasbro + Events + IP Business Model 08:00 Process Of Running Events 09:43 Offline vs Online Businesses 10:21 Technology In Events 11:50 Marketing Strategies For Events 12:05 Social media + Events Trend Changes 14:25 How To Iterate Events To Improve 14:53 Shorts Is The Way Forward 15:27 Which Hasbro IP To Choose? 17:56 Convenience Is King