S2.E15. Brands, Boots, & Beer: Crafting Cultural Icons with Christian Helms

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Low-Key Legends

Rogue Studio

51 episodes

1 week ago

Sharing the insider conversation on the business of creativity. Chatting with the people behind the most legendary work in the creative industry. What are the tools and mindsets that lead to this success? Let's dive and explore together in our quest to become legendary.

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S2.E15. Brands, Boots, & Beer: Crafting Cultural Icons with Christian Helms

Low-Key Legends

1 hour 28 minutes 41 seconds

8 months ago

S2.E15. Brands, Boots, & Beer: Crafting Cultural Icons with Christian Helms

Ever wonder how a logo becomes a legend? This week, we're diving deep withChristian Helms — the brand king of Austin, Texas, and founder ofHelms Workshop. The man who's turned branding into an art form that's part strategy, part storytelling, and 100% pure Texas magic helping to create an unfair advantage for the brands they work with.

From crafting killer brands for Howler Brothers to leaving his mark on global icons like Jack Daniel's, Christian reveals the behind-the-scenes secrets of how everyday objects become cultural touchstones. We're talking about the alchemy that transforms a simple product into something people don't just buy and believe in.