Welcome, today is an exciting day we are kicking off a new series here called 2x4 where I ask 2 different designers the same 4 questions so we can dive into one specific topic, today we dive into the world of branding and illustration and how they can be used together. So let's meet our guests: Adam Danielson is the founder of Ducktail, a branding & design studio based in Portland Maine. Ducktail specializes in creating playful branding, elevated strategy, and packaging design with character. They're shamelessly kind and craft-obsessed, making things feel more human in a world being overtaken by robots. Peter Laxalt, is a designer, educator, artist, and creative technologist who specializes in the intersection of branding and technology. Peter is a seasoned design leader with over 15 years of experience working with companies in all stages from inception, growth, acquisition, and maturity. Buckle up, as we explore the world of branding & illustration in this very first episode of 2x4, let's get into it.