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Love You To The Core
Xanthe + Frank Appleyard
59 episodes
6 days ago
As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, our episodes are like our date night conversations: bouncing between work, play, life and leisure – and in LYTTC, you’re a fly on the wall to all of it. Expect silly banter between meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the f**k else we feel like. Each hour we spend together is a permission slip to bring your whole self to the table, trusting your community to love you, anyway. (We’ll go first.)
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Entrepreneurship
Business
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All content for Love You To The Core is the property of Xanthe + Frank Appleyard and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, our episodes are like our date night conversations: bouncing between work, play, life and leisure – and in LYTTC, you’re a fly on the wall to all of it. Expect silly banter between meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the f**k else we feel like. Each hour we spend together is a permission slip to bring your whole self to the table, trusting your community to love you, anyway. (We’ll go first.)
Show more...
Entrepreneurship
Business
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Love Having A Problem And Actually Fixing It (Guest Episode with Sam MacKinnon)
Love You To The Core
1 hour 3 minutes 19 seconds
3 months ago
Love Having A Problem And Actually Fixing It (Guest Episode with Sam MacKinnon)

Three is not a crowd when it comes to running this business smoothly, and Sam is the glue holding Frank and I together 99.99% of the time (this interview, included). Today, we have the pleasure of sharing her strategic brilliance with the whole class, sharing a behind the scenes look at our own operations as well as the structures, mindsets, and even data (ew!), that have allowed us to run our business like a business, and catalyzed the success we’ve seen as a result. We cover:

• The intersection of intuition and information, and why making business moves based on vibes alone could be holding you back from your bigger vision

• Sam’s experience starting from scratch on Instagram and why she’s thriving with fewer followers

• The real reason why most creatives are so data-avoidant, what it’s costing us, and how to move through it to face the facts that will get your further

• The controversial “Charisma Factor” when it comes to finding success as an online leader

• How to set milestones you’ll actually reach, so you can finally stop scootching the same goals into the next month, every month

• Sam’s experience rebuilding her business during mat-leave and forgiving herself for having different priorities as she grew her family

• Simple structures and ideas for managing your marketing and working in your business without sacrificing family time, mental health, or rest

This episode is inspiration for the visionary who can’t seem to get their goals off the to-do list, packed with tons of practical tips and a sprinkling of tough-love… which TBH, we needed too.

CONNECT WITH SAM ↓

Instagram

FIXR Workshop Series (use the code FIX20 for 20% off 6-month passes!)

Reach out directly here

Love You To The Core
As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, our episodes are like our date night conversations: bouncing between work, play, life and leisure – and in LYTTC, you’re a fly on the wall to all of it. Expect silly banter between meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the f**k else we feel like. Each hour we spend together is a permission slip to bring your whole self to the table, trusting your community to love you, anyway. (We’ll go first.)