In this pilot episode of the Love the Ride podcast, host Chris Randle interviews Tim Farmer, co-owner of Nduro Events.

Discussing his journey from a passionate mountain biker to an event organizer. Tim shares insights into the challenges and joys of organizing mountain biking events, particularly the Whaka 100, and emphasizes the importance of community and rider experience.

The conversation also touches on the economic impact of events on local regions, the future of mountain biking events, and the personal joys of riding.

We cover

• How Tim transitioned from a competitive rider to an event organizer.
• The Whaka 100 is a key event that showcases the best of mountain biking in New Zealand.
• Community building is essential for the success of biking events.
• How the experience of riders is prioritised in event planning.
• The economic impact of events that can significantly benefit local regions.
• Challenges including rising costs and maintaining event sustainability.
• The importance of creating memorable experiences for participants.