In this episode, we're diving headfirst into the world of real, genuine branding and business strategies with the Kaleigh Weiss. She's not only a branding pro but also a business coach and a fractional hospitality and event CMO. We'll be talking about how customer expectations have shifted over the last five years. People nowadays want to see the real deal, not just polished corporate stuff. We'll explore the importance of asking questions, showing some heart, and ditching those scripted interactions. Big companies, take note – authenticity is the new gold standard! We're also going to chat about how your brand directly impacts your bottom line. We'll dive into smart CRM practices, time-saving strategies, and why being present for your clients and partners is a game-changer. And, of course, we'll get into the nitty-gritty of marketing – how to let your unique light shine through. This episode is like a treasure trove of insights into building an authentic brand, growing a successful business, and even discovering a bit more about yourself along the way. So, grab your headphones and get ready for some serious wisdom and inspiration!