Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else?
Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us.
So, what’s the difference?
Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.
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Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else?
Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us.
So, what’s the difference?
Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.
Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation
Louder Than Words with John Bonini
41 minutes
8 years ago
Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation
Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.
Louder Than Words with John Bonini
Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else?
Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us.
So, what’s the difference?
Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.
