Scott Felsenfeld is a Detroit-based video editor at Hogarth, cutting brand campaigns for Ford. He’s also a filmmaker on the side, running a short film competition team called 52 Scripts. In this episode, Scott joins Catch+Release ECD Tom Christmann to talk about editing as storytelling, the impact of AI on the craft, and what it takes to keep creating when the tools—and the timelines—are changing fast.
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Scott Felsenfeld is a Detroit-based video editor at Hogarth, cutting brand campaigns for Ford. He’s also a filmmaker on the side, running a short film competition team called 52 Scripts. In this episode, Scott joins Catch+Release ECD Tom Christmann to talk about editing as storytelling, the impact of AI on the craft, and what it takes to keep creating when the tools—and the timelines—are changing fast.
LOST IN FOUND: Episode 5 - Alona Fromberg-Elkayam
- Embracing Web3 and Building Brand Communities -
Welcome to another captivating episode of Lost In Found, the podcast that wanders deep into the world of creative marketing and explores new avenues for connecting with audiences through compelling content. In this episode, your host, Catch+Release ECD Tom Christmann, engages in an insightful conversation with Alona Fromberg-Elkayam, the mastermind behind Far From Timid (farfromtimid.com)—a brand and social commerce agency “where legends are made" through brand strategy, expression, and virtual and IRL experiences.
Listen as we embark on a fascinating journey into the future of brand engagement. In this episode, we explore the paradigm shift taking place in the marketing landscape, where forward-thinking brands are venturing beyond traditional platforms like Facebook and Twitter to build their own communities on the blockchain. Alona sheds light on this exciting development and shares her expertise on topics such as the metaverse, omnichannel strategies, and the role of AI in shaping brand experiences.
Key Discussion Points:
1. The Rise of Web3: Discover how modern brands are embracing the web3 era and exploring new opportunities in decentralized technologies.
2. Building Brand Communities: Explore the concept of brand communities on the blockchain and their potential for fostering deeper connections and engagement with audiences.
3. Real-Life Examples: Uncover fascinating case studies, such as Links Dao—an online community that united to create their own physical golf course exclusively for members—and how it exemplifies the power of decentralized communities.
4. The Game-Changing Potential: Delve into the transformative impact of web3 on brand strategies, customer journeys, and the overall marketing landscape.
5. Navigating the Metaverse: Gain insights into the metaverse and its implications for brands, along with the opportunities it presents for immersive brand experiences.
6. The Role of AI: Discover how AI is revolutionizing brand experiences, from personalized interactions to predictive analytics.
About Alona Fromberg-Elkayam:
Alona’s award-winning career has been dedicated to creating and amplifying mission-driven brands of the future with delightful omnichannel experiences and ground-breaking campaigns and content. She moved Marriott from a hotel company to a travel company, helped Doctors Without Borders rewrite food aid policy, launched America's first Japanese pod style hotel–The Pod Hotel, and helped IBM reach a new generation.
Far From Timid is her second successful entrepreneurial endeavor, where she guides clients through strategic decisions about the metaverse, omnichannel, and AI. She has been invited to speak at events like NFTNYC, NFTLA, Soho House, SXSW, InternetWeek, In-House Advertising Federation and Advertising Week.
As a woman and granddaughter of Holocaust survivors, her leadership, work, and character is grounded and powered with love, truth, equality, and humanity.
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Lost In Found Podcast
Scott Felsenfeld is a Detroit-based video editor at Hogarth, cutting brand campaigns for Ford. He’s also a filmmaker on the side, running a short film competition team called 52 Scripts. In this episode, Scott joins Catch+Release ECD Tom Christmann to talk about editing as storytelling, the impact of AI on the craft, and what it takes to keep creating when the tools—and the timelines—are changing fast.
